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The proceeds of sales of a new skin care product sold at Harvey Nichols in Dubai will go directly to help a charity created by Brad Pitt.
Kiehl's, a New York-based producer of a skin and hair care range is introducing Aloe Vera - Biodegradable Liquid Body Cleanser, which will be on sale from December this year.
But unlike most companies, 100 per cent of net profits from sales of the new product will benefit JPF Eco Systems, a charitable foundation created with Brad Pitt to support global environmental initiatives.
The first project of JPF Eco Systems will support Make it Right, which focuses on minimising environmental destruction.
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