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Dubai: Asian sports broadcaster, ESPN STAR Sports (ESS), yesterday announced an eight-year broadcast partnership with Arab Digital Distribution (ADD), the largest pay TV platform management company in the Middle East and North Africa.
The partnership will encompass all International Cricket Council (ICC) events from 2008 to 2015 - including the global showpiece event of the cricket calendar, the ICC Cricket World Cup due to take place in 2011 in Asia and 2015 in Australia.
Covering all television and new media platforms including internet and mobile, this distribution partnership will make ICC events available to cricket fans across the Middle East and North Africa.
Huge popularity
These arrangements promise to extend the popularity and reach of ICC events, heightening the international game of cricket in the region and promising unmatched coverage to audiences, while continuing to strengthen its popularity in core cricket territories.
Manu Sawhney, Managing Director, ESPN STAR Sports said: "We have succeeded in securing some very significant long-term broadcast partnerships for the ICC events and we are thrilled to be working with ADD and look forward to serving fans with these showcase ICC cricket events in this growing market.
"In addition to this, we are currently in discussions with more broadcasters across other markets and we expect to soon be in a position to share details on them with you", added Sawhney.
Haroon Lorgat, ICC Chief Executive Officer, said, "We are confident that the game will greatly benefit from these partnerships and fans across the globe will continue to enjoy the highest quality of production and presentation."
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