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Dubai: Ibn Battuta Mall has started a five-day fund-raising campaign in support of World Diabetes Day. Diabetes is widely regarded as a minor disease by the general population but is tagged a silent killer by the medical community.
Globally, every 10 seconds a person dies from diabetes-related illnesses and two more people develop diabetes.
The campaign will focus on measures to counter the deadly disease's rising prevalence among adults and children by advocating a "Healthy Lifestyle, Healthy Living and Healthy Eating" attitude, held in line with World Diabetes Day on November 14, 2008.
The campaign has been endorsed by the Ministry of Health.
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