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Dubai: Two Emirates Group companies scooped top honours in the recent Air Transport World 2006 Advertising Awards, one of the global airline industry's most coveted accolades. Mercator, Emirates' IT provider, won the Gold Award in the Technology Solutions category; and Dnata Cargo took the Silver Award in Cargo Services. Esmail Ali Albanna, Executive Vice-President of Dnata, and Stephen Stocks, Product Communications Manager for Mercator, received the awards at the 32nd ATW Awards Ceremony in Singapore, an event attended by hundreds of international airline industry professionals. The annual ATW awards recognise excellence in advertising to communicate key company attributes to customers. Judging, carried out in Washington DC in October 2005, chose winners from 16 industry categories of advertisements in ATW during the preceding year.
The ATW judges praised Mercator's advertisement which adapted Einstein's famous equation to E=M (for Mercator) C squared, with illustrations of Mercator's areas of expertise. Dnata Cargo's advertisement, which used a chameleon image to illustrate the company's adaptability, also earned high praise. The judges highlighted the impact of the chameleon in communicating adaptability, while providing a fresh image of the cargo industry where "Being different makes the difference."
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