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Dubai: The cream of the advertising world is expected at the 40th International Advertising Association World Congress, which starts on Monday, at the Dubai International Convention Centre. More than 1,800 professionals are thought to be coming to the city unprecedented for any IAA World Congress and Exhibition, organisers from the UAE Chapter of the International Advertising Association (IAA) said yesterday. "The Dubai Congress marks the first time the leaders of the top agencies are present in one place," said Tanvir Kanji, president of the IAA-UAE chapter and head of Inca Tanvir Advertising.
"The presence of these thought leaders and opinion shapers is indicative of the interest that Dubai has generated around the world, and of the importance of this region to the international communications industry," he said. The list of IAA Congress delegates includes the chiefs of the world's top five advertising and marketing services groups and the four most powerful media services networks, the organisers said. Among the high-profile names confirmed for the three-day Congress are Colin Gottlieb, CEO of Omnicom Media Group for Europe, the Middle East and Africa; Sir Martin Sorrell, chief executive of WPP; Jack Klues, chairman of Publicis Groupe Media; and Tateo Mataki, CEO of Dentsu, who is addressing a forum outside Japan for the first time in Dubai. The event is drawing participants from Vietnam to Colombia and from Bulgaria to Australia. Of the more than 60 countries represented, the largest delegations belong to Saudi Arabia, India, China, the US, Britain, Jordan and Japan.
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