The horses are under starter's orders and so are you! So get ready to enter a fresh decade of the Dubai World Cup, the richest horse race in the world. The Nad Al Sheba club will host the eleventh running of the Dubai World Cup today.
The race meeting has its epicentre in Dubai and from here it continues to streak past the competition. The total prize money has been fixed at $21 million (and growing). Like any other modern-day miracle, sporting or otherwise, this comes as no surprise to those who live here. Miracles just seem to happen at a faster rate in Dubai than anywhere else.
What of the Dubai World Cup? How does it compare to race meets that are wrapped in folklore and history?
The answer is simple: it is contemporary, it is progressive and with every passing year it re-energises itself in the quest for excellence. The bar has now been raised so high that even the best struggle to make the grade. It is the Olympics of race meetings and only the best can apply and qualify. And this is its USP.
The Dubai World Cup after the esoterics are exhausted is basically a celebration of the bond between man and horse. The horse has acquired an affinity for humans and thus a relationship of mutual exploitation has been established. This has worked for countless millenniums.
But the whole business is based on love; and love is the greatest risk in the world. Love therefore, is also a pact and in it there is profit and loss. People love horses. The payback is that they will break your bones, your bank and even your heart.
So come and celebrate this age-old bond today. Walk the grounds of Nad Al Sheba. Let the legends of enthralling encounters seep into your soul. There are stories to tell: of victory and defeat. Of happiness and joy. Of the sheer force of life.
Come and believe how a race meeting, which was once just an idea, has now entered into the realms of racing folklore all over the world.
Come to the Dubai World Cup.