Officials of DSF and Dubai Gold and Jewellery Group highlighted the attractions of the 45-day-long festival for the Indian visitors at a roadshow in the south Indian state of Kerala.

As part of the worldwide promotional tour of the Dubai Shopping Festival 2006-2007, the Indian segment of the DSF roadshow concluded in the south Indian state of Kerala on December 1.

The one-day roadshow held at Le Meridien, Kochi, marked the launch of the combined 11th and 12th editions of the DSF in Kerala during which the Dubai delegation unveiled the various attractions awaiting Indian visitors coming to Dubai.

A unique blend of shopping, entertainment and competitions offering prizes worth millions of dirhams including luxury cars, gold and cash, plus the purchase-based prizes from sponsors and over 3,000 participating retail outlets, were laid out in front of the large gathering of distinguished guests.

The guests included government officials, businessmen and the media, who were treated to an evening of fun and food on Friday.