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The 4x8.5 inches book packs in every shopfest information you need or want.
More than 450,000 copies of the guide will be given away free at the airport, Dubai?s main streets, hospitality tents and the Night Souq, among other places.
The guide has been printed in Arabic, English, Russian and Malayalam. The guide is also available on the DSF official website www.mydsf.ae
Promotions
Read it to find out which superstar will take to the stage when; which mall is giving you what grand deal; where you can buy that raffle to win gold or luxury cars.
The guide will also highlight non-mall events and activities such as the Night Souq, Carpet Oasis, Islands and Bazaars of the World and the Global Village with 38 international pavilions.
DSF 2006 offers more than Dh100 million in prizes to the visitor, and the DSF Official Guide will offer insights into promotions such as the Lexus Mega Raffle, the Nissan Grand Raffle, the Gold Raffle and the Visit & Win Promotion, with exact details of the participating outlets and terms under which the raffle coupons will be issued.
Read details of concerts and exhibitions, plus news about how exactly sponsors and patrons are supporting the month-long shopping extravaganza.
Every year, the DSF recognises the efforts of members of the media, both local and international, who help spread word of the shopfest.
There are also several other awards. This year too there will be the Ideal Mother & Family Award, Journalism Award, Innovation Award and the DSF 2006 Photography Awards (for the public). The guide will offer details of these awards.
The guide will also provide some key telephone numbers ? shopping malls, main banks, exchange centres, taxis, car hires, public transport, public parks etc.
? The Dubai Shopping Festival 2006 runs from
January 4 to February 4. For more information
visit www.mydsf.ae or call
Ahlan Dubai on 600545555.
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