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Dubai: Original thinkers and creative geniuses are being targeted for the DSF 2006 Innovation Awards. Held under the patronage of General Shaikh Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister, the Innovation Awards acknowledge those dedicated to helping the DSF become a success. With DSF 2006 just a week away, shopping malls, retail outlets and business partners must submit their applications for the awards by January 3 to the DSF office. "The Dubai Shopping Festival Innovation Awards is the ultimate recognition for innovation and success," said Saeed Al Nabouda, CEO of DSF. All private sector participants are eligible to apply for the award and the completed application forms should come along with a one-page write-up on an idea, the 'execution of that idea and the results expected from its success.
The 'idea' should be original and innovative; the 'execution' is judged in terms of quality, visual impact and thematic consistency, and in terms of increase in sales or customer satisfaction. "Every year the magnitude of in-depth planning and originality that goes into the promotions and offers by the participating outlets is astounding," said Al Nabouda. Judges for the DSF Innovation Award are independent mystery shoppers. Categories up for nominations - Best Shopping Mall Promotions
- Best Shopping Mall Décor
- Best Shopping Mall Event
- Best Retail Promotion
- Most attractive POS Display
- Outstanding Retail Service
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