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Gitex Shopper has evolved as the single largest annual retail platform for IT in the Middle East over the last 15 years Gitex Shopper, the retail event and consumer arm of Gitex, is back for the 15th time to showcase the very best and the latest from the wide world of Information and Communication Technology (ICT) encompassing digital imaging, telephony, consumer electronics, multimedia, office automation, gaming, home entertainment, publishing, education and much more. Shopper 2005 that began yesterday will run till September 30 at the newly expanded and renovated Airport Expo in more than double the space of last year's exhibition. Over the last 15 years, Gitex Shopper has evolved from a marketplace for computers and accessories to its current status as the single largest annual retail platform for technology, in the Middle East. Each year the event has been growing bigger and more attractive to exhibitors and visitors from all over the region. Last year's Shopper reported sales exceeding Dh56 million during the weeklong exhibition, attracting about 108,000 visitors. This year the show is larger than ever before, and the state-of-the-art Airport Expo has geared up to host this expanded version of Gitex Shopper with a brand new hall to make space for leading local as well as regional vendors, resellers and traders. There is a vast and even more diverse range of products from leading global manufacturers than previous years. The show now encompasses information technology, digital imaging, telephony, consumer electronics, office automation, gaming, entertainment, educational programs, training, stationery, computer furniture and a wide range of related sectors that present cutting-edge technology and the latest designs the world has to offer. Prizes, raffles, easy payment options, credit card promotions and instant cash prizes make the Shopper the most consumer-friendly and successful retail platform of its kind in the Middle East. Consumers can look forward to some of the finest deals and promotions in the latest designs and new technologies at Gitex Shopper 2005. They can buy products that offer the best value for money without compromising on quality. Since it targets the retail community and the individual home user, the Shopper is the place for the discerning buyer to study, select and get familiar with the latest innovations in design and technology. Acer, HP, Dell, IBM, BenQ, Samsung, LG, Sony, Hitachi, Sanyo, JVC, Canon, Intel, Lexmark, Nikon, Toshiba, Sharp, Nokia, Sony Ericsson, Motorola and Siemens, to name a few, form an exhaustive list of supporting vendors offering the latest innovations in home entertainment, mobile technology, gaming, hardware and digital imaging at this seven-day event. Several exhibitors have promotional prices coupled with raffle draws and other attractions. Vendors, resellers and traders get a powerful platform to promote and market their wares at the Shopper. They also get hard benefits that drive sales figures up and get measurable business results in terms of more market exposure. The event offers exhibitors a captive audience of about 120,000 potential buyers from the UAE and the neighbouring regions. In addition to local consumers, the show attracts visitors from Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Egypt, Syria, Lebanon, Iran, India, Iraq and Pakistan. According to press reports, consumers can see the evolving trends in the latest wireless and mobile technology products such as multifaceted phones and personal digital assistants (PDAs) and the synergy between desktop PCs and accessories. With more premium brands available at affordable prices, industry experts feel the mobile products market is only just beginning to realise the large growth potential in this segment. Ideal platform The Dubai World Trade Centre (DWTC), organiser of the show, recently outlined the intention of Gitex Shopper to offer consumers an ideal platform to choose and identify products that suit their individual requirements. "Each year our show provides momentum to the industry as it provides consumers and end users with a unique opportunity to view, inspect and be aware of the latest technological breakthroughs and new innovations in the industry," says Helal Saeed Khalfan Al Marri, Director-General, DWTC. "Visitors to Shopper 2005 stand to gain from attractive offers on all the latest products. The consistent rise in visitor number over the years is a strong indication of the interest generated during the show among consumers on the range of products available from across the sector," he says. Sony Corporation is showcasing an array of its eclectic new generation digital products at an exclusive, dedicated ‘Sony World' at the event. The latest in gaming, digital imaging and home entertainment are on display. There are also competitions that will allow people to win prizes too. Jumbo Electronics is giving live demonstrations of its prod
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