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Dubai: British celebrity chef Jamie Oliver has been announced as the latest face of the Dh8 billion Jumeirah Golf Estates project.
Oliver, famous for his healthy eating campaigns in the UK, has been brought in to design the kitchens in the Water neighbourhood of the project.
The residences go on sale on October 15 and range in price from Dh2.5 million to Dh15 million.
At the launch of the residences on Sunday, during which Oliver served up two dishes to the delight of the audience, he described the project as a personal indulgence. "I'm doing this to push the boundaries, to create something a bit bonkers. They don't need me to sell flats. What I'm trying to do is make sure is that it's as easy as possible for anyone to be brilliant."
Oliver will also open two restaurants in the Water neighbourhood's Life Centre, a community hub which will also house the Chris Evert Tennis Centre, an 18-hole putting course, fitness centres and an art gallery.
The restaurants will be the third outpost of his Jamie's Italian brand, and a new barbeque venture. He will also open a cooking school and shop allowing residents to rent out high-end cooking equipment.
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