Dubai: Shaikh Ahmad Bin Saeed Al Maktoum, Chairman of the Dubai Shopping Festival Supreme Committee, has formally announced the schedule of the 13th edition of the Dubai Shopping Festival.

The 32-day DSF 2008 will commence on January 24 and run till February 24.

Shaikh Ahmad stated that the 13th edition of the DSF is designed to stand out as a full-fledged festive season on its own, with emphasis on an exclusive period of world-class shopping and family entertainment.

Every edition strived to better the previous one and this year will be no different, said Shaikh Ahmad, adding that the different scheme for DSF 2008 was laid out to meet the high expectations of visitors.

"The popularity of DSF can be gauged in that it has been the role model for burgeoning regional entertainment ventures to emulate, apart from attracting multi-billion dollar entertainment based projects to the UAE," Shaikh Ahmad said.

While emphasising the importance of fostering the continuation of DSF and developing the festival by capitalising on the fast economic and social growth of Dubai, Shaikh Ahmad said he expected the DSF to continue witnessing major changes.

Officials in the DSF Office said the team is prepared to plan DSF events keeping in mind the world-class nature of entertainment and other projects that will take shape in the coming years.

DSF 2008 will focus on three key elements -shopping, winning, and family entertainment.