It was watching sea creatures choke on plastic bags in the Pacific Ocean that finally persuaded Rebecca Hosking that enough was enough. The British filmmaker had already recoiled in disgust at deserted Hawaiian beaches piled up with four feet of rubbish, the jetsam of Western consumerism washed up by an ocean teeming with plastic. Now, filming off the coast, she looked on aghast as sea turtles eagerly mistook bobbing translucent shapes in the water for jellyfish.

"Sea turtles can't read Wal-mart or Tesco signs on plastic bags," fumes Hosking, who returned to Britain in March. "They will home in on it and feed on it. Dolphins mistake them for seaweed and quite often they'll eat them and it causes huge damage."

Within a few weeks of coming back, Hosking persuaded her hometown to ban plastic bags outright and found herself in the vanguard of a sudden British revulsion for that most disposable convenience of the throwaway society.

Stores, grass-roots groups, and citizens are joining forces to reduce national consumption of plastic bags, and Hosking is fielding hundreds of requests a day for guidance.

Dumbstruck by what she'd seen off the Hawaiian coast during her year-long filmmaking trip, Hosking set up a local screening of her film and invited the town's 43 shopkeepers to come see where plastic bags end up.

Success

All but seven of them showed up. At the end of the viewing, held in a local hall, Hosking called for a show of hands in support of a voluntary ban on plastic bags. Every single hand went up. The rest of the town's shopkeepers quickly followed suit. On May 1, Modbury won bragging rights as the first plastic-bag-free town in Europe.

Now, larger towns and even cities are calling up Hosking to ask how she did it. Supermarkets and other retailers are experimenting with plastic-bag-free days, reusable totes, or even buy-your-own bags to discourage usage.

Retailer Sainsbury introduced a limited-edition reusable cotton bag with the logo "I am not a plastic bag" emblazoned on it. Priced at $10, within an hour 20,000 of them sold out. Other stores are trying out paper bags and 'green' checkout lines for environmentally friendly customers who bring their own bags.

Estimates vary wildly when it comes to mankind's propensity for the ultimate in convenience shopping. Environmental groups guesstimate that up to one trillion plastic bags are used worldwide each year.

In Britain the figure is eight billion. Some will be reused or employed as wastebasket liners. But billions end up back in the environment, fluttering from trees and hedges in China, disrupting the digestion of Indian cows, scudding along the ocean floor, and suffocating an estimated 100,000 birds, whales, seals, and turtles each year.

And there is a climate-change dimension as well: Plastic bags are manufactured using oil. Cutting usage in Britain by a quarter would reduce carbon dioxide emissions by as much as 63 tonnes a year - equivalent to taking 18,000 cars off the road, the government says.

Some countries have taken decisive action against the plastic bag. Bangladesh and Taiwan have banned them. Ireland took a much-lauded step of imposing a tax of 0.15 euros per bag in 2002, leading to usage reduction of up to 95 per cent.

Next month, California will become the first US state to force supermarkets to provide recycling bins.

But so far, despite the growing public clamour in Britain, the government is showing no signs of introducing a ban or a tax. It prefers encouraging retailers to sign up to waste recycling commitments.

Agreement

The latest arrangement, agreed in February, commits big stores to reducing the environmental impact of their shopping bags by 25 per cent by the end of next year. Government minister Ben Bradshaw called it an 'ambitious' agreement and noted that consumers had become "increasingly aware that they can make positive choices to help the environment in the way they shop".

But Hannah Chance, spokeswoman for Sainsbury, a big supermarket chain, says a total ban is unlikely at the moment. Sainsbury has tried bag-free days and promoting its reusable "bag for life".

But Chance says, "It would be too radical to completely remove them. The plastic bag does have a functional purpose in life. In cities a lot of people don't have a car. Lots of people use it as a [trash] bag at the end of the day. It's giving customers things that are practical." She said they did try out biodegradable bags, but they weren't strong enough.

Harvey says that Gordon Brown, poised to take over as prime minister next week, once declared that governments "respond to the climate that people create". In other words, as one wag once put it, in order to lead people in Britain, first find out where they're going and then walk in front of them.

But it remains to be seen if enough people will move in this direction.

Anecdotal evidence would appear to show that those who bring their own bags to supermarkets with them are still in a minority.

Campaigners say they hope that by Christmas it will be "as fashionable to carry plastic as it is to wear fur," but privately admit that they may have a much longer wait.

Countries making headway

  • Since Denmark introduced a packaging tax in 1994, consumption of paper and plastic bags has declined by66 per cent.
  • In October 2001, Taiwan introduced a ban on distribution of free single-use plastic bags by government agencies, schools, and the military. In 2003, the ban was extended to include supermarkets, fast-food outlets, and department stores. Customers must now pay T$1 to T$2 (30 to 60 cents) for a bag.
  • The Irish government says that a tax on plastic bags, introduced in 2002, has cut their use there by more than 95 per cent. The 'plas tax' has also raised millions of euros, to be used for environmental projects.
  • Bangladesh slapped an outright ban on all polythene bags in 2002 after they were found to have been the main culprit during the 1988 and 1998 floods that submerged two-thirds of the country. Discarded bags had choked the country's drainage systems.
  • In 2006, Hong Kong began a voluntary drive to reduce plastic-bag use. Since then, supermarkets have handed out 80 million fewer plastic bags.
  • The English town of Modbury became the first plastic-bag free town in Europe after all 43 of its independent retailers committed to banning the bag.

Source: www.wearewhatwedo.org