Dubai: Omniyat Properties, the Dubai-based real estate development arm of Omniyat Holdings, has hired world-renowned architect Zaha Hadid to design its latest commercial project.

Hadid, an Iraqi-born British citizen, became the first female recipient of the Pritzker Architecture Prize in 2004 and includes Dancing Towers in Business Bay and the Abu Dhabi Performing Arts Centre among her current projects.

Full details of her latest concept will be revealed during its official launch next month at the British Museum in London.

Omniyat officials say it will be a mixed-use commercial and retail project located in phase one of Business Bay.

Mehdi Amjad, president and CEO, Omniyat Properties, said it will feature three low-rise towers designed to resemble a single structure. Unlike most towers in Business Bay, the structure will not be built on a podium level.

"We have been working on this project with Zaha Hadid for the last year. It will be very large in terms of value and built-up area and promises to be a work of art that combines efficiency and practicality," he said, adding that the project will be launched in several phases.

European design

Mehdi said Omniyat consulted with UK design consultancy DEGW for an insight into the exact requirements of European investors looking for Dubai-based office space.

He was speaking to Gulf News during the first day yesterday of the International Property Show in Dubai, where Omniyat show-cased its iPod lookalike, The Pad.

The high-tech 24-storey tower includes 231 apartments and is tilted at a seven degree angle.

Mehdi said the Dh500 million tower is on course for completion in the fourth quarter of 2009 and is already 75 per cent sold out.

Omniyat has so far launched and sold four commercial towers and one residential project with a value of more than Dh2.7 billion.

Its investment portfolio will be worth Dh10 billion by the end of the year.